Five Tips for Creating an AI Marketing Strategy

By Josh Dunn | February 21, 2025 | Comments Off on Five Tips for Creating an AI Marketing Strategy

Artificial intelligence (AI) is reshaping the marketing landscape, enabling businesses to deliver more personalized, data-driven, and efficient campaigns. From automating repetitive tasks to analyzing complex datasets, an AI marketing strategy empowers marketers to optimize their message and stay ahead of the competition. If you’re looking to embrace AI in your marketing efforts, here are five…

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3 Key Marketing Metrics to Track for Success in the New Year

By Josh Dunn | February 15, 2025 | Comments Off on 3 Key Marketing Metrics to Track for Success in the New Year
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While it’s hard to believe, Quarter 1 is already halfway over! That’s why measuring the success of your marketing efforts is more crucial than ever. With an ever-evolving digital landscape, tracking the right metrics ensures that your strategies are effective and aligned with your business goals. Here, we’ll delve into three essential marketing metrics that…

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Handling Negative Google Reviews Like a Pro: A How To Guide

By Josh Dunn | February 4, 2025 | Comments Off on Handling Negative Google Reviews Like a Pro: A How To Guide

No business enjoys receiving a bad review—especially one that’s undeserved. Yet, in today’s fast-paced digital world, a frustrated customer can quickly vent their feelings online, even when the issue wasn’t your fault. As a business owner, your gut reaction might be to defend your brand or erase the review entirely. However, neither approach typically works…

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