3 Strategies to Increase Engagement with Your Company’s LinkedIn Marketing Campaign

In today’s digital world, where competition is high, a LinkedIn company page is a great way for businesses to build their brand, meet with professionals, and start meaningful conversations. Having a strong LinkedIn marketing campaign is not enough, though. Companies need to focus on getting more people to use the tool to get the most out of it. This piece discusses three strong ways to get more people to interact with your LinkedIn company page.

1. Optimize Your LinkedIn Company Page for Maximum Impact

Craft a Compelling Company Description

The first thing you should do to get more people to interact with your LinkedIn company page is to make sure it is fully optimized. Start with a description of your business. This is where you tell the story of your brand. A compelling, keyword-rich statement not only tells people what you can do for them but also helps you show up higher in LinkedIn search results. Pay attention to your company’s purpose, values, and the unique benefits you can give your audience.

Leverage Visual Content

You need to use visual material to get people’s attention on LinkedIn. Use high-quality pictures, infographics, and videos your audience will find interesting. The way your content looks can have a significant effect on how people interact with your posts. You might want to use unique banners, logos that stand out, and images associated with your business. Your page stays active and engaging by regularly changing your cover picture to show off your newest campaigns or accomplishments.

Optimize for Mobile Users

With a significant portion of LinkedIn users accessing the platform via mobile devices, ensuring your LinkedIn company page is mobile-friendly is essential. This means that all visual elements, including images and videos, should be optimized for mobile viewing. Additionally, concise, punchy headlines and easily digestible content will help keep mobile users engaged.

2. Create and Share High-Quality, Relevant Content

Post Consistently and at Optimal Times

You must be consistent if you want more people to interact with you on LinkedIn. Posting often keeps your audience interested and updated. But it’s not just quantity that matters; timing is also important. Find out when your audience is most busy and plan your posts to go up at those times. LinkedIn analytics show that the best times to post are usually between 8 am and 10 am on Wednesdays and Thursdays. However, this can change based on your audience.

Deliver Value with Every Post

Every material you share should be helpful to the people who read it. Make sure your fans are interested in what you’re posting, whether it’s an update on the industry, a thought leadership piece, or a look behind the scenes at your business. How-to guides, case studies, and in-depth reviews that teach people how to do something tend to do well. More people will be interested in the material of your LinkedIn marketing campaign if it addresses the problems your target audience is having.

Utilize LinkedIn’s Native Features

LinkedIn offers a range of native features designed to enhance user engagement. LinkedIn Polls, LinkedIn Live, and Document Sharing are powerful tools that can help you connect with your audience in different ways. For example, LinkedIn polls allow you to gather insights from your followers, fostering interaction. LinkedIn Live provides a platform to engage with your audience in real-time, while Document Sharing enables you to share valuable resources directly on your page.

3. Engage Directly with Your Audience

Respond to Comments and Messages

Engaging back is one of the best ways to get people more involved. When people message you or comment on your posts, please take the time to reply carefully. This not only makes your posts more visible but also helps people connect with your brand. Responding to what your audience says shows that you value what they have to say, which can lead to more conversations in the future.

Encourage Employee Involvement

Employee advocacy is essential to your LinkedIn marketing campaign and building strong engagement. Tell your workers to share your content and join the conversation. When workers interact with your posts, they share them with their networks. This increases your credibility and helps you reach more people. You can also talk about your employees’ accomplishments and your company’s culture on your page. This will make your brand more approachable and appealing to people who might want to follow you.

Participate in Industry Conversations

Engagement isn’t just for your posts. You can connect with more people by participating in conversations about your business. You can make your brand look like an expert in its field by leaving comments on relevant posts, sharing your ideas, and interacting with influential people in your field. This can bring people back to your LinkedIn company page and get them more involved with your material.

Conclusion

Getting more people to interact with your LinkedIn company page requires a plan that includes optimizing the page, posting high-quality content, and actively interacting with your audience. Optimizing your page, constantly providing value through content, and interacting directly with your audience will help you build a strong community around your brand on LinkedIn.

/h2

Not Sure Where to Start?

We help companies make sense of the ever-changing landscape of LinkedIn. Contact Webskey for your 12-month Digital Marketing Blueprint today.