Stop Wasting Money: 5 marketing Mistakes Home Service Businesses Should Ditch in 2025
If you run a home service business — like roofing, plumbing, landscaping, or cleaning — every dollar you spend on marketing needs to bring in results. But many business owners are still spending money on things that just don’t work anymore. Here are five marketing mistakes home service businesses need to stop doing this year — and what to do instead to actually get more leads and grow your business.
1. Aimlessly Clicking “Boost” on Social Media Posts
Why It Doesn’t Work:
It sends your post to random people who may never call or care. It might get likes, but not leads.
Do This Instead:
Whether you are boosting posts or running traditional ads through Meta’s Ads Manager, ensure you are specifying who you want to see your ad. Keep it simple…we always recommend setting your location, age, and demo then letting Meta’s AI platform handle the rest.
Also…track EVERYTHING in your CRM!
2. Paying for Print Ads (And Hoping It Works)
Why It Doesn’t Work:
You can’t tell if anyone sees them or if they actually bring in business. Most people throw them away.
Do This Instead:
Spend your money on online ads — like Google Ads — where you show up when someone is *actually searching* for help. If your website is tracking correctly, you’ll know how have intel on how many people called or visited your website.
Need help making sure your website is tracking traffic? Check out our Data Analytics Suite.
3. Buying Cheap SEO Services That “Guarantee Results”
Why It Doesn’t Work:
They may stuff your site with random words or fake links, which can hurt your rankings instead of helping.
Do This Instead:
I’m not going to B.S. you…if someone is charging less than $1,000 for complete SEO services AND guaranteeing results, run as far as you can.
Instead…make sure your business shows up on Google Maps, ask for real reviews, and add helpful info to your site (like FAQs, pricing, and service areas).
4. Sending the Same Email to Everyone
Why It Doesn’t Work:
Not all your customers want the same thing. Sending generic emails leads to people ignoring or unsubscribing.
Do This Instead:
Send different messages to different types of customers. Remind past customers to schedule a service, send tips to people who signed up, or offer deals based on what they need.
5. Buying Fake Followers or Likes
Why It Doesn’t Work:
Fake followers won’t hire you. And too many fake likes can actually make it harder for real people to see your posts. Not to mention Google, Meta, LinkedIn, and all other major platforms have the ability to ban your account.
Do This Instead:
Post real stuff — like photos of your work, before/afters, reviews, and helpful tips. That’s what builds trust and brings in real customers.
Final Word: Spend Smarter, Not More
You don’t need to spend more — you just need to spend better. Often times…we work closely with our customers to NOT spend money unless all foundational pieces are in place.
At Webskey, we help home service pros build smart marketing systems that bring in real leads and real results — without wasting money.
Want a quick checkup on your marketing?
Let’s talk. We’ll show you what’s working and what’s not.
https://webskey.io/contact-us