Helpful tips to create a strong online presence and what to do with your new website.
Spread the Word!
The most crucial action to take when your website launches is to increase traffic. Google will be able to index it more quickly as a result, which will immediately improve your SEO rankings. Here are some ideas for spreading the word:
- Email Newsletter - If you have a newsletter or email list, be sure to inform them of the debut of the new site and, more importantly, how it might benefit their company or provide them with value. I use and strongly recommend Mailchimp.
- Social Media - To spread the word, contact your Facebook friends, family, and/or coworkers. When a post is shared and liked, it can reach quite far. Share away if you use Linked In, Instagram, or any other social media platform!
- Word of Mouth - The best referral is still one that comes from word of mouth. Tell everyone around you if you're as thrilled as we are when your website launches! Find out what people think of your new online presence by asking for their feedback. That's insightful comments that could be useful when thinking about future additions and adjustments to the website.
ask for reviews!
Reviews on the internet are more crucial than ever. A user will almost certainly look at reviews for any company they find online, especially those that have been googled. There are numerous methods for obtaining reviews, however the following are those that we advise:
- Google Reviews - This is strongly advised because Google reviews typically appear when someone searches for your website online. You may either use this website to create a direct connection or ask your consumers to Google your business before leaving a review: https://supple.com.au/tools/google-review-link-generator. It's quite useful.
- Facebook Reviews - Additionally excellent, and increasingly a more reliable source for client reviews, are Facebook reviews. Never be scared to request Facebook reviews from your consumers and ask them to share them. or request their consent before sharing it.
- Testimonials for Website - We advise collecting as many reviews as you can to put on the website after it becomes live. We can eventually set up a testimonials page, even if you don't presently have any on the website, provided you can accumulate 5–10 good, individualized reviews (often obtained via email or off of Google or Facebook). Before making a purchase, calling, or sending an email, users frequently read reviews on the website as well as on other websites. I suggest posting the top ones on the website.
KEEP THINGS FRESH!
Once your website has been live for some time, consider changing out images, updating text, changing colors, and more to keep things fresh for repeat visitors. Here are a few of our suggestions.
- Change Out Images - We advise updating pictures 1-3 times a year. It's crucial to keep your website's primary image fresh and new if it appears on the front page. The user will perceive that you are investing time in updating your website, increasing its usefulness to them.
- Colors/Layout - It is highly advised that you do something to liven up your site if it has been stagnant for more than a year or two. Whether it's merely tweaking or adding new graphics or photos, changing the action colors or menu bar cosmetically. A GREAT approach to keep visitors coming back is to keep your website updated.
- Keep Your Information Updated - If any information changes for your company such as personnel, hours, or services, make sure to update them on your website as well! Nothing is worse than finding inaccurate information on a website. Or include a picture of a staff member who is no longer employed there. Maintain an updated website that is tailored to your company.
BUILD SITE CONTENT
Google categorizes websites as "living" or "dead." A website is "alive" when it receives traffic, gains new and returning users, is updated, and posts fresh blogs and content. Your site's SEO score may be significantly impacted if it is "dead," that is, not being controlled, updated, or maintained. Here are some choices for developing the content of your website:
- Blog - Many people think blogging is overrated and pointless, and we can understand that, but the facts are the facts: websites with blogs typically receive 30–40% more traffic than those without blogs. Google frequently indexes blog posts before indexing important website pages. You will increase traffic if you can provide quality, enduring content that is well-thought-out and beneficial to your audience. Use your network and social media to spread the news without hesitation. To increase traffic to your website and have a stronger online presence, it's worth hiring someone to manage a reliable blog.
- New Pages - Generally speaking, it's a good idea to refresh both your content and your visuals and photos! If you have more services, add them to your website. Google adores discovering new coding being added to a website. Repeat the previous steps by reposting your website to your social media accounts and noting that your photographs, content, new blog post, etc. have been updated.
- Updated Content - Be sure to update your website if things in your sector or your services change. By changing just a few words in the content, you can convince Google that your website is once again "alive" and being worked on.
PROTECT YOUR WEBSITE
Spammers, bots, malware, and hackers presently account for more than 50% of all web traffic. We wholeheartedly urge you to protect your website with us if you haven't already. Websites are being hacked left and right these days, and you can learn more about why here. And the majority of the time, for no reason other than a hacker who happened to find a way in from thousands of miles away or a web spider who managed to get past a hosting company's firewall, etc.
If your website isn't safeguarded and secured, a breach will eventually occur. You may rest easier at night knowing that your site is secured in the following ways thanks to our security plan: