The Importance of Website Care Plans: Your Essential Website Maintenance Service

What Is a Website Care Plan, and Why Does It Matter? Imagine a small business owner, James, who invested in a sleek website for his restaurant. Over time, without proper maintenance, it became slow, outdated, and vulnerable to cyberattacks. One day, his website was hacked, leaving his customers unable to make reservations and damaging his…

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Q4 Marketing Plan Outline – Boost Year-End Revenue and New Year Growth

The fourth quarter (Q4) is a crucial time for businesses because it’s their last chance to make more money for the year and set the stage for growth in the new year. An effective Q4 marketing plan maximizes holiday sales and positions your business for success in the coming year. To do this, you need…

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4 Ways to Optimize Your Google Business Profile to Increase Your Small Business Visibility

coffee shop workers gathered around laptop at a table

Google Business Profile (GBP) is an important tool for small companies to connect with local customers and improve their online presence. Follow this guide to optimize your Google Business Profile and begin showing up in local search results, Google Maps, and the local pack. Here are four good ways to use Google Business Profile to…

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How to Win on Google with Small Business Marketing Analytics

There is no doubt you have heard the phrase; content is king. While that isn’t necessarily inaccurate, I’m here to tell you DATA is the true king for growing your business. Proper data collection is the pillar of small business marketing analytics. Data informs every business decision, from content strategy, social media posts, branding, and…

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